Established in 2010, Red Rooster has become one of the country’s premier specialty coffee roasting companies, offering a multitude of award-winning Single Origins and Organic and Fair Trade blends. With a special focus on Direct and transparently traded coffees, Red Rooster actively sources coffees that provide a sustainable living wage for farmers and their families. In 2018, Red Rooster opened a state-of-the-art café and roasting facility in Floyd, VA that includes onsite child care for employees, helping single and working parents avoid exorbitant daycare costs.

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